The Corporate Brand
By:N. Ind
Published on 1997-06-06 by Springer
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
This Book was ranked at 20 by Google Books for keyword britains top employers a guide to the best companies to work for.
Book ID of The Corporate Brand's Books is 67KDDAAAQBAJ, Book which was written byN. Indhave ETAG "VTcntuISIe8"
Book which was published by Springer since 1997-06-06 have ISBNs, ISBN 13 Code is 9780230375888 and ISBN 10 Code is 023037588X
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Book which have "184 Pages" is Printed at BOOK under CategoryBusiness and Economics
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